“outdoor” Brand Of Leisure Demand – Sports And Leisure Industry – China High Power Led
In the domestic sporting goods inside, “outdoor” products industry is only a small part. According to an authoritative department statistics, the domestic “outdoor” only one thousandth of the entire sporting goods market. In Europe and even South Korea and Japan or the United States, “Outdoor” accounted for 15% of the sports goods 20%.
Europe “Outdoor” is from the late 18th to the 19th century, the middle price level hid to escape the pressure of the city to the countryside to relax and develop. China is probably in 1995 in Shenzhen and Beijing began to implement this. Through 10 years of development, the domestic “outdoor” sports in Beijing, Chengdu, Shenzhen, Changchun, Guangzhou, Kunming, Hangzhou, Guilin, Xi’an and even this small place, have had hundreds of stores.
Now, in the international and domestic Chinese market, “outdoor” about a total of nearly 200 brands. But these brands to the market, especially in major shopping malls set up special counters to survive, to very few. Row was about a performance: Aosuo Ka, THENORTH FACE, Colombia, CONNA, Hidaka, Pathfinder, etc..
Seems many people in the industry, resulting in a lot of reasons for this situation, remove the product itself and the business operating strategies, the most crucial point is that the “outdoor” narrow definition.
In the current understanding of the domestic market, outdoor sports is the “challenge of life, challenge nature, exploring the woods.” Natural surface, this view is narrow, “outdoor” should be interpreted as: “our city opposed to a lifestyle, not just an adventure and challenge.” “Outdoor” is to relax, to Ning, to disperse the release of fatigue life and work pressure.
In this respect, a lot of “outdoor” brand concept has begun to change, but USTONE (excellent Boston) is one of the pioneers.
USTONE was born in the nineties of the last century in California, nearly two years just to enter the Chinese market, China is committed to developing the market for outdoor clothing brand. USTONE in the use of advanced material science and technology in Europe and America under the premise of the product into the organic content of the Chinese local culture. USTONE pursuit of individuality embodied in the simple, Practical experience in the fine taste in life show. It is this position, so that US Juan TONE to successfully embark on a ski suit for the concept of outdoor clothing weekends the road.
Brand in the eyes of domestic responsibility, in the “outdoor” turns the concept, we must combine a variety of media and channels to promote “outdoor” concept aspect of daily life more and more land will “leisure” concept to join in, to dispel the traditional image of its people’s minds, let more people involved. Only on this basis, can better the “Outdoor” The industry as a whole bigger, the market can be even richer. Comment Large In Small
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